Indian adland misses out on design debate

Having spent three days listening to Indian and international design professionals speak on the theme of convergence and Indian design, I was struck by two dominant thoughts. One; that almost all the international speakers spoke repeatedly about the need for India to evolve an Indian design identity, distinct from the influence of western graphic design. They were of the view that Indian designers tended to ape western design sensibilities and that they needed to evolve their own cultural design influence.