Indian Express, 141Sercon tap parent-teacher meetings

The Indian Express has launched a new campaign titled 'Blackboards' for schools. Created and executed by below-the-line marketing agency 141Sercon, 'Blackboards' aims to reach out to parents and make them realize the impact of their negative habits on their children.The campaign will be undertaken during parent-teacher meetings at over 70 schools in New Delhi that fall under The Indian Express’ student connect initiative titled 'Quest'.