141Sercon has won the mandate to organize the eighth edition of the Chennai Marathon, which is slated to be held on February 21, 2010. The event is organized by the Sports Authority of Tamil Nadu, and aims to bring together about 25,000-30,000 participants including consumers, corporates, schools, colleges, government departments and celebrities.
“It’s a pleasure for us to be associated with a reputed and stimulating event such as this. The Chennai marathon not only represents the spirit of the city but also gives exciting opportunities for a brand to connect with its target group”, said C.R. Prasanna, vice president – sales and marketing, 141Sercon.
The marathon would be promoted through a 360-degree campaign covering print, electronic, digital and outdoor media. 141Sercon will be responsible for managing the complete marathon besides sponsorship generation.
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