Infectious has won the creative duties for Zee Yuva. There was no multi-agency pitch involved.
Zee Yuva is a Marathi GEC from Zee Entertainment Enterprises that targets the youth.
Ramanuj Shastry, founder and partner, Infectious and Firki Productions, said, “We are honoured to be chosen as partner by Zee Yuva in its endeavour to win over the hearts and minds of the youth of Maharashtra. We are looking forward to doing some exciting work for them.”
Nisha Singhania, founder and partner, Infectious and Firki Productions, added, “Zee Yuva has a very distinctive content strategy and it will be a pleasure to create strong and path breaking work for them.”
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