Campaign India Team
Nov 03, 2023

INS issues notice to publications about election-related advertising

States that members should accept advertisements only after receiving advance payments

INS issues notice to publications about election-related advertising
The Indian Newspaper Society has issued a circular for its members ahead of the upcoming State Elections next year.
 
The circular states that member publications weren't able to recover substantial amounts from agencies during the last elections. According to the note, the major reason for this was that advertisers didn't pay the agencies for their work. 
 
So, in order to safeguard against such contingencies arising once again, in the context of the forthcoming elections, the INS advised that members may accept advertisements relating to election campaigns only on the receipt of payments on advance basis.
Source:
Campaign India

Related Articles

Just Published

10 hours ago

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.

10 hours ago

Amazon India launches Creator Central to streamline ...

The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.

10 hours ago

Phyllis Project: Attempting to rewrite the script ...

The initiative aims to reshape DEI in APAC, empowering women to thrive in advertising through mentorship, community, and practical training.

12 hours ago

Skoda India banks on localised marketing to ...

The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.