Campaign India Team
Apr 14, 2022

INS urges all members to increase ad rates by 20%

Follows newsprint prices crossing US$ 1,000 per MT

INS urges all members to increase ad rates by 20%
The Indian Newspaper Society has recommended that all its members increase its advertising rates by 20%. 
 
Mohit Jain, president, INS, shared a letter to the members through which he stated that publishers can respond to the increase in newsprint prices which have crossed US$ 1,000 per MT, with an increase in ad rates.
 
The letter was sent following a meeting of the executive committee of the INS held on 30 March 2022.
Source:
Campaign India

Related Articles

Just Published

16 hours ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

20 hours ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

23 hours ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

23 hours ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.