Campaign India Team
Apr 14, 2022

INS urges all members to increase ad rates by 20%

Follows newsprint prices crossing US$ 1,000 per MT

INS urges all members to increase ad rates by 20%
The Indian Newspaper Society has recommended that all its members increase its advertising rates by 20%. 
 
Mohit Jain, president, INS, shared a letter to the members through which he stated that publishers can respond to the increase in newsprint prices which have crossed US$ 1,000 per MT, with an increase in ad rates.
 
The letter was sent following a meeting of the executive committee of the INS held on 30 March 2022.
Source:
Campaign India

Related Articles

Just Published

6 hours ago

Advertisers, it’s time to face facts. Because truth ...

Tech companies doing away with fact checkers is further proof of why advertisers must support journalism.

6 hours ago

LS Digital launches AI marketing stack

The stack incorporates the technologies of research AI, generative AI, and predictive AI to help brands improve the effectiveness of their campaigns.

7 hours ago

Kantar Group sells Kantar Media to HIG Capital

Valued at $1 billion, the acquisition deal is expected to be completed by the end of the current calendar year.

10 hours ago

GroupM axes global agency CEO roles in major ...

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.