Campaign India Team
Dec 28, 2021

INS urges I&B ministry to not revise ad rates downwards

Writes a letter to Anurag Singh Thakur to state the importance of Government advertising

INS urges I&B ministry to not revise ad rates downwards
The Indian Newspaper Society (INS) has written a letter to Anurag Singh Thakur, Minister, Information and Broadcasting.
 
This follows an interaction between the INS and Thakur on 12 October 2021 which discussed five issues.
  • Withdrawal of 5% residual for customs duty on newsprint
  • Extension of validity of Circulation Verification Certificates
  • Need of stimulus package – increase in BOC (DAVP) rates and budget
  • Outstanding dues from the Bureau of Outreach and Communications
  • Exemption from IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021
The letter to Thakur states that many members of the INS have seen rates revised downwards by BOC (Bureau of Outreach and Communication). The INS has urged the Government to maintain the ad rates that can help newspaper publishers function given the magnitude of the financial stress of the Covid pandemic.
 
It adds that Government advertising is a crucial lifeline to the print media industry, especially when digital media is facing the issue of fake news. 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Indian singles prioritise compatibility over ...

Only about 11% of women regard financial stability as a critical partner selection criterion, according to a study by Jeevansathi.

2 days ago

Indians among the least satisfied with their love ...

South Korea and Japan are the only two other countries with satisfaction scores lower than that of India, finds Love Life Satisfaction Survey by Ipsos.

2 days ago

50,000 businesses, one goal: Gallabox looks at ...

As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.

2 days ago

Unilever increases marketing spend by almost $1 billion

The FMCG giant's turnover rose to over $65 billion USD in 2024.