Campaign India Team
Aug 03, 2022

Integral Ad Science appoints Thomas V Joseph

Moves from SiriusXM

Integral Ad Science appoints Thomas V Joseph
Integral Ad Science, a digital media company, has announced the appointment of Thomas V Joseph as chief technology officer. 
 
As CTO, he will lead the engineering team to develop and scale new offerings while continuing to evolve existing products. 
 
Joseph will report to Lisa Utzschneider, CEO, IAS, and will execute the long-term product vision as part of the senior leadership team. His new role will come into effect from 8 August 2022. 
 
He moves from SiriusXM, where he was senior vice president, engineering. 
 
Utzschneider said, “Thomas is an accomplished leader of high-performing engineering teams. He is data-driven, innovative, and experienced in dynamic technology environments. His knowledge of media, advertising, and emerging platforms aligns with IAS's mission to be the global benchmark for trust and transparency in digital media quality. We are excited to welcome Thomas to the team."
 
Joseph said, "Digital media is at a crossroads with marketers and publishers adopting new strategies powered by a growing expanse of data. The tools that support the industry today must also be able to anticipate what comes next in this fast-changing industry. IAS's mission of using technology to be the global leader in digital media quality and outcomes for the world's leading brands, publishers, and platforms resonates with my passion for leading world-class engineering organisations and developing future-ready products at scale."
  
In a career spanning over two decades, he has also worked with Microsoft. 
 
Source:
Campaign India

Just Published

2 hours ago

Five insider tips to make your festive campaigns shine

Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the narrative, says the business head for north and east at Brand Street Integrated.

4 hours ago

Towards total empowerment: The changing role of HR ...

As Gen Z and AI influence workplace practices, HR in advertising is changing from administrative to a more balanced, future-ready function.

2 days ago

Tata Power’s AI Christmas campaign: Magic or ...

The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.

2 days ago

Indian research and insights industry reaches $3.2 ...

The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.