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May 30, 2008
IPG launches full service agency Pickle in India
The Interpublic Group (IPG) has launched a new agency in India christened Pickle, which will function as a full service agency and will handle business that conflicts with IPG’s older agency Lowe India. IPG’s other agency in India SSC&B Lintas will be merged with the new outfit. Pickle will now service the former’s existing accounts, besides pitching for new business.
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