IPL brand valuation reaches US$ 10.9 billion: Report

The Indian Premier League's brand value has increased by 75% to reach US$ 10.9 billion according to a report by D and P Advisory.

 

The report states that the brand value of the IPL in 2020 was US$ 6.2 billion. This valuation makes the IPL and decacorn (a business with a value more than US$ 10 billion) within 15 years of inception. 

The increased valuation comes at the back of the IPL media rights auction for 2023-2027. The combined media rights were sold at US$ 6.2 billion, three times more than the previous five-year cycle in 2017. This also follows the addition of two new teams to the tournament (Gujarat Titans and Lucknow SuperGiants).

 

 

The report also looked at the ad rates of global sporting properties. 

 

 

According to the report, the IPL is well behind the National Football League (USA), English Premier League (England) and Major League Baseball (USA).A ten-second slot for an ad during IPL 2022 cost nearly US$ 20,000, whereas the ad rates for the same time slots were over USD 1,00,000.

 

Santosh N, managing partner, D and P Advisory, said, “Since its launch in 2008, IPL has reimagined the nation’s cricket competition. IPL 2022 witnessed some major milestones and captivating games throughout the season. The renewed media rights deal was a major contributor towards a substantial jump in value for a relatively young league like IPL. These observations are an assurance of the fact that the IPL will continue to revolutionise the game of cricket and will be etched in the hearts of millions of fans for years to come.”