Campaign India Team
Oct 01, 2011

IRS 2011 Q2: Readership growth for top eight publications

Dainik Jagran with an AIR of 16,393,000 continues to be the highest read daily followed by Dainik Bhaskar which has a readership of 14,174,000

IRS 2011 Q2: Readership growth for top eight publications

Indian Readership Survey (IRS) data for Q2 of 2011 has been released by Media Research Users Council (MRUC) and Hansa Research. Continuing last quarter’s trend, there has been no change in the top ten publications, though there has been a significant growth in readership for the top eight publications. 

Top 10 Publications

Top 10 Dailies

Top 10 Magazines

(All figures in '000s)
Source:
Campaign India

Related Articles

Just Published

13 hours ago

Can Bluesky disrupt social media marketing in India?

With its user-base growing rapidly, will this decentralised platform shake the dominance of giants like X, while redefining the audience engagement rules for brand advertisers?

13 hours ago

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

14 hours ago

When creativity misses the mark: What brands can ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can bankrupt a brand’s message when mishandled, while nodding at Jaquar’s latest campaign.

14 hours ago

It's time we stopped treating Gen AI like our dirty ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.