Campaign India Team
Oct 01, 2011

IRS 2011 Q2: Readership growth for top eight publications

Dainik Jagran with an AIR of 16,393,000 continues to be the highest read daily followed by Dainik Bhaskar which has a readership of 14,174,000

IRS 2011 Q2: Readership growth for top eight publications

Indian Readership Survey (IRS) data for Q2 of 2011 has been released by Media Research Users Council (MRUC) and Hansa Research. Continuing last quarter’s trend, there has been no change in the top ten publications, though there has been a significant growth in readership for the top eight publications. 

Top 10 Publications

Top 10 Dailies

Top 10 Magazines

(All figures in '000s)
Source:
Campaign India

Related Articles

Just Published

19 hours ago

Campaign roundup: Week of 4 Nov

The latest ad films and campaigns in India from brands such as Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.

22 hours ago

What will it really take for adland to divest from ...

Financial profit is often attributed as the main reason agencies continue to work with fossil-fuel clients. Experts in the industry argue that stricter regulation and forward-thinking measures are needed to move away from agencies’ over-reliance on fossil fuels.

23 hours ago

Moves and wins roundup: Week of 4 Nov

Our weekly news roundup includes the latest appointments and account-wins from Flags Communications, Sokrati, VWO, PR Professionals, Zeno Group, and more.

23 hours ago

Is generative AI eroding media's ethical core?

SearchGPT has arrived, and the media industry's ethical reckoning is upon us. Initiative's Charles Dangibeaud demands immediate action: a robust ethical framework for AI-powered media buying is no longer a luxury; it's a necessity.