Campaign India Team
Aug 14, 2019

IRS Q2 brings the fear of declining readership out in the open

Eight of the ten most read newspapers in the country showed a drop in the average issue readership over the Q1 2019 edition of the study

IRS Q2 brings the fear of declining readership out in the open

It was always a murmur that the health of print media in the country is not in the finest of shape. The findings of the IRS Q2 (April_July 2019) only shines the light on the uncomfortable truth.

That, the readership was low even during elections, during which the fieldwork for this edition of the study would have taken place, shows that readership is moving steadily to the digital media or consumption of news is going towards television. The IRS Q2 findings confirmed that consumption of news on digital platforms is increasing.

Barring two newspapers (Daily Thanthi and The Times of India), the Average Issue Readership of all the top ten dailies declined in the quarter under review. See the image below:

Among English Dailies, The Hindustan Times in its stronghold Delhi market and The Hindu in Chennai, its homeground were both on a losing streak in the AIR. The Telegraph in Calcutta was however able to increase its readership over the previous quarter.

 

Source:
Campaign India

Related Articles

Just Published

14 hours ago

WPP issues shock profit warning as revenues now set ...

Share price dives on unscheduled trading update.

15 hours ago

Green isn’t a colour — it’s a claim you prove

As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.

20 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

20 hours ago

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.