Colors, which completed 2009 in the number one slot, began 2010 in the same position, clocking 336 GRPs (Week 1, HSM, CS4+, TAM) despite improved showing by both STAR Plus (298 GRPs) and Zee (284 GRPs). Sony improved as well, notching up 180 GRPs with NDTV Imagine slipping to 86 GRPs -- and being threatened by SAB's jump to 85 GRPs.
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The new tourism campaign positions Arunachal Pradesh around experiential travel, cultural immersion and discovery beyond conventional destination-led narratives.
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The new television commercial positions the TVS NTORQ 150 around performance-led riding and racetrack-inspired everyday mobility.
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The integrated communications firm has strengthened its leadership with a senior hire to oversee client relations and content strategy.
In its final year, FCB earned a third consecutive Agency Network of the Year honor, with FCB New York named Global Agency of the Year.
