Colors, which completed 2009 in the number one slot, began 2010 in the same position, clocking 336 GRPs (Week 1, HSM, CS4+, TAM) despite improved showing by both STAR Plus (298 GRPs) and Zee (284 GRPs). Sony improved as well, notching up 180 GRPs with NDTV Imagine slipping to 86 GRPs -- and being threatened by SAB's jump to 85 GRPs.
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Influencers have a responsibility to question their sources before sharing defamatory content.
Teaming up for sustainability with speed, for every Mamaearth product ordered on Zepto, the brand will plant a tree on behalf of the consumer.
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As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.
With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping brand narratives this year.
