Colors, which completed 2009 in the number one slot, began 2010 in the same position, clocking 336 GRPs (Week 1, HSM, CS4+, TAM) despite improved showing by both STAR Plus (298 GRPs) and Zee (284 GRPs). Sony improved as well, notching up 180 GRPs with NDTV Imagine slipping to 86 GRPs -- and being threatened by SAB's jump to 85 GRPs.
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A major chunk of these ads are from real estate and online betting sectors.
Can its Dor subscription-based service, which aims to unify content across OTT platforms and live TV channels, truly be a disruptor in India's television market?
The campaign builds on from its earlier legs, and showcases how one could be connected to their family and friends from wherever they may be.
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Decision on if Google would be held accountable and face consequences might not come before Q1 2025, according to Judge Leonie Brinkema.
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