Campaign India Team
May 22, 2022

Jiten Mahendra joins Byju's as VP and head of marketing

Moves from Landmark Group

Jiten Mahendra joins Byju's as VP and head of marketing
Jiten Mahendra has joined Byju's, the e-learning platform as vice president-head marketing. 
 
He moves from Landmark Group, where he was senior vice president, marketing. 
 
Mahendra updated his LinkedIn profile to reflect his move. 
 
His post read, "My 12 year long innings with the Landmark Group and Max Fashion comes to an end. I am thankful to Vasanth Kumar for giving me this wonderful opportunity, mentoring me throughout this journey, and bringing the best in me. Thanks to Shital Mehta and Raghu Rajagoapalan for all the guidance and support. Special thanks to the Max marketing team for supporting me throughout this journey. I can sum up this whole journey in two words 'passion', and 'perseverance' can make anything happen. To conclude: The end of your journey is the beginning of the new one."
 
In a career spanning more than 21 years, Mahendra has had stints with Mahindra & Mahindra, Unilever, and Zydus Cadila, among others. 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Call for entries: Campaign Asia-Pacific’s 2025 ...

The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.

1 day ago

Women’s cricket searches by Indians rose 103% in ...

The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.

1 day ago

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.

1 day ago

Take a peak: How marketers can turn digital noise ...

In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.