Campaign India Team
Jan 10, 2023

Byju’s gets Lionel Messi to say Namaste to India

Aims to promote the brand’s Education For All (EFA) foundation on social media

Byju’s gets Lionel Messi to say Namaste to India
Byju’s global brand ambassador, footballer Lionel Messi has posted a picture of himself saying 'Namaste India'. 
 
The post carries a series of pictures to promote the cause of equitable and accessible education through the brand’s 'Education For All' (EFA) foundation.
 
Messi is looking to spread the message of equal, equitable, and quality education for all to his 400 million plus social media followers. 
 
The post has already garnered nearly one crore likes on Instagram in the first ten hours, making it one of his most popular endorsement posts. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Leo Messi (@leomessi)

 
 
Divya Gokulnath, co-founder, Byju’s, said, “We are honoured to have Lionel Messi join us in our mission to provide accessible education for all children, regardless of their background or location. Messi's passionate advocacy for education and children aligns perfectly with our values at Byju’s, and we look forward to working with him to expand the reach and impact of our Education for All initiative. With Messi’s famed assist, we are now set to double the reach and impact of EFA in the next two years.”
 
 
Source:
Campaign India

Related Articles

Just Published

14 hours ago

McKinsey & Co acquires India's ETML

With ETML on board, McKinsey will have over 200 digital marketing analysts, performance marketers, and data scientists across two global hubs—Asia and Latin America.

19 hours ago

Meta announces upcoming digital marketing book

Written by Meta CMO and VP of analytics Alex Schultz, the book guides business leaders in marketing strategies for the digital era.

19 hours ago

WPP invests in Stability AI

Stability AI’s models and workflows to be integrated with WPP’s AI-driven operating system, WPP Open, to help it transform visual content creation.

21 hours ago

Rebranding done right: Lessons from Zomato’s ...

Zomato’s transition to Eternal serves as an example of how brands can leverage influencer marketing to amplify their rebranding efforts and reshape consumer perceptions, says Dot Media CEO and co-founder.