Campaign India Team
Jan 10, 2023

Byju’s gets Lionel Messi to say Namaste to India

Aims to promote the brand’s Education For All (EFA) foundation on social media

Byju’s gets Lionel Messi to say Namaste to India
Byju’s global brand ambassador, footballer Lionel Messi has posted a picture of himself saying 'Namaste India'. 
 
The post carries a series of pictures to promote the cause of equitable and accessible education through the brand’s 'Education For All' (EFA) foundation.
 
Messi is looking to spread the message of equal, equitable, and quality education for all to his 400 million plus social media followers. 
 
The post has already garnered nearly one crore likes on Instagram in the first ten hours, making it one of his most popular endorsement posts. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Leo Messi (@leomessi)

 
 
Divya Gokulnath, co-founder, Byju’s, said, “We are honoured to have Lionel Messi join us in our mission to provide accessible education for all children, regardless of their background or location. Messi's passionate advocacy for education and children aligns perfectly with our values at Byju’s, and we look forward to working with him to expand the reach and impact of our Education for All initiative. With Messi’s famed assist, we are now set to double the reach and impact of EFA in the next two years.”
 
 
Source:
Campaign India

Related Articles

Just Published

16 hours ago

Campaign roundup: Week of 31 March

The latest ad films and campaigns from brands like Wizikey, Royaloak, Royal Challenge Packaged Drinking Water, and more, in our weekly roundup.

17 hours ago

Wavemaker, Mondelez emerge top winners at EMVIE ...

EMVIES receive 1,779 entries from 33 agencies this year with 443 entries being shortlisted for evaluation.

20 hours ago

‘Digital twins are not the enemy’—H&M's AI ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.

20 hours ago

Elon Musk’s xAI acquires X for $33 billion

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.