Campaign India Team
Dec 20, 2022

Katrina Kaif to endorse Aquafina

Ends her 16-year association with Slice

With this new association with Aquafina, she has ended her 16-year partnership with Slice
With this new association with Aquafina, she has ended her 16-year partnership with Slice
PepsiCo India has announced the appointment of Katrina Kaif as brand ambassador of its packaged drinking water brand, Aquafina.
 
With this appointment, the company has also announced that it has ended her association with Slice as brand ambassador. Kaif was Slice's brand ambassador for the last 16 years.
 
Anuj Goyal, associate director, Tropicana and Slice, PepsiCo India, said, “Goes without saying, Slice will always remind us of Katrina, who has been a wonderful face for the brand for over the last 16 years. The campaigns that we have created together will go down in history and always remind the audiences as they remind them of the indulgence of mangoes. It is not a goodbye, but rather the beginning of a new journey as we continue our association with her by welcoming Katrina to our Aquafina family.” 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Moves and wins roundup: Week of 27 Jan

Our weekly roundup of the latest appointments and account wins from Ashirvad by Aliaxis, Talentrack, and many more.

3 hours ago

Campaign roundup: Week of 27 Jan

The latest ad films and campaigns from brands like Amazon India, PINQ Polka, Taneira, Tic Tac, Rajdhani Foods, MoRTH, MTV India, Aisle, and more, in our weekly roundup.

6 hours ago

The advertising dilemma in a post-fact world

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?

7 hours ago

FleishmanHillard names Madhulika Ojha India ...

She will report directly to Joanne Wong, president of Asia Pacific and senior partner at FleishmanHillard.