KP Namboodiri's assigns creative mandate to The Local

The Local has bagged the creative mandate for KP Namboodiri's Ayurvedics post a multi-agency pitch.

 

The mandate covers the brands existing product portfolio and future launches. 

 

K. Bhavadasan, MD, K.P. Namboodiri’s Ayurvedics, said, “What swayed the decision in favour of The Local was their understanding of the pulse of Kerala market and passion that the team brought with them. As a team, we all felt that they could be the right communication partner for us given the ambitions that we have for the brand.”

 

Nitin Menon, creative director, The Local, said, “KP Namboodiri’s is one of the pioneering brands in Kerala. Only rarely do one get a chance to work on a brand that our grandparents loved as much as we do too. Diving deep to understand and explore the factors that helped the brand to seamlessly connect with audience across multiple generations is what excites us about K.P Namboodiri’s.”  

Paul Philip, business head, The Local, added, “We look forward to partnering with an iconic brand like K.P. Namboodiri’s and be an integral part of the growth journey.”

 

Along with a range of oral care products K.P. Namboodiri's is also in the market for hair and skin care offerings.