'Laadli 1 Million Signature' campaign needs two minutes of your time

Population First, an NGO has unveiled a social campaign called the Laadli 1 Million Signature Campaign. The campaign, created by Spatial Access Communications, aims to tackle the social evil of female foeticide by gathering one million signatures on its website www.laadli.org. These signatures will then be taken forth to the government which will be asked to enforce the The Pre-Natal Diagnostic Techniques (Regulation and Prevention of Misuse) Act, 1994, an act that prevents the misuse of pre-natal diagnostic techniques.

Says S.V. Sista, executive trustee, Population First, “The Laadli 1 Million Signature Campaign has been launched because we perceived that the only way to stop the rampant elimination of female foetuses would be to galvanize and unite a critical mass of one million motivated individuals to force the government to enforce the law. We want the people of India to demand that the Government enforce the law and punish the guilty. And hence the call to action is: ‘You can save the lives of unborn girls… pledge your support for the Laadli campaign’.”

Speaking about the support that the campaign hopes to garner, Meenakshi Madhvani, founder and group chairperson, Spatial Access Communications said, "Signatures alone will be a huge starting point. They're the first step towards impressing upon the government that a sufficient number of aware and socially responsible people really want an end to female foeticide in the country. The trade is hugely networked, as always, and if every trade vertical can motivate its staff and business associates to sign the pledge, send SMSes and actively pass the word to THEIR family, friends and associates, there can be a huge and telling escalation that will force the government to act."

She adds, "Some organisations such as the Tomo Gas Booking Service has very generously come forward to help spread the word about the Laadli 1 Million Signature Campaign -- they will play out the Laadli message to 30 lakh customers through an interactive voice system to draw pledges of support from housewives."

Meenakshi Bhalla, CEO, Spatial Access Communications says, "This is a 360 degree campaign. We've created a digital presence, with a campaign running across Facebook, Twitter, blogs and mobile. The TVC can be viewed on www.laadli.org. In addition to this, we have Tomo partnering us, where every person who calls up to book their gas refills hear a 20 second tape about Laadli's campaign. We're getting an overwhelming response, in spite of it being just two days."

To pledge your support, please visit www.laadli.org for more details.