Campaign India Team
Aug 11, 2021

Lionel Messi 'most publicised sports star online', Virat Kohli is sixth on the list

Naomi Osaka is the highest ranked female athlete

Picture Courtesy: en.psg.fr
Picture Courtesy: en.psg.fr
Lionel Messi, who recently moved from FC Barcelona to Paris Saint-Germain, is the 'most publicised sports star online' according to a report from GolfSupport.com.
 
GolfSupport used Buzzsumo's database to identify how many articles were published online about the respective sports star. The top three consisted of LeBron James and Messi' new team-mate Neymar Jr.
 
Representing India on the top-20 is the men's cricket team captain Virat Kohli, who finds himself at number six.
 
The top female athlete on the list is Naomi Osaka, who is ranked number eight. 
 

Rank

Sports Star

Sports

Number of Online Articles Published About Sports Star (July 2020 - June 2021)

1.

Lionel Messi

Football

490,632

2.

LeBron James

Basketball

216,268

3.

Neymar Jr

Football

171,406

4.

Cristiano Ronaldo

Football

145,042

5.

Tom Brady

American Football

140,153

6.

Virat Kohli

Cricket

127,797

7.

Conor McGregor

Mixed Martial Arts

105,880

8.

Naomi Osaka

Tennis

93,637

9.

Kevin Durant

Basketball

88,086

10.

Roger Federer

Tennis

75,823

11.

Khabib Nurmagomedov

Mixed Martial Arts

55,433

12.

Patrick Mahomes

American Football

45,126

13.

Lewis Hamilton

Formula 1

39,924

14.

Giannis Antetokounmpo

Basketball

34,229

15.

Serena Williams

Tennis

27,924

16.

Tyson Fury

Boxing

22,679

17.

Russell Westbrook

Basketball

20,631

18.

Anthony Joshua

Boxing

18,574

19.

Stephen Curry

Basketball

16,523

20.

Phil Mickelson

Golf

14,121

 

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Women comprise 47% of India's online shoppers: ...

75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.

2 days ago

MTR serves up a steaming bowl of culture and comfort

By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.

2 days ago

AI’s ‘Sputnik moment’: What DeepSeek could mean for ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

2 days ago

The multi-screen juggle: How brands keep up with Gen Z

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.