Campaign India Team
Aug 17, 2015

Liqvd Asia wins digital duties of Kalpataru

Account won following multi-agency pitch

Liqvd Asia wins digital duties of Kalpataru
Liqvd Asia has won the digital mandate for real estate company Kalpataru. The account was won following a multi-agency pitch. The agency has begun work on the account’s digital media marketing requirements effective from July 2015. 
 
A Kalpataru statement explained that the agency was chosen basis its experience and role in building brands. 
 
Zubin Nalawalla, co-founder and director, Liqvd Asia, added, “Kalpataru has been an established premium real estate company over the last four decades and a brand to reckon. For us, associating with a brand as prominent as them is certainly a matter of pride.  We are here to ensure digital media gives the much-needed connect with the consumers in the housing space by providing effective communication and relevant business opportunity for Kalpataru.”
 
The pitch lasted two months, the agency statement added.
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Publicis Groupe unites Leo Burnett and Publicis ...

The network includes 15,000 people across 90 countries.

7 hours ago

Work less, deliver more: Why the 90-hour workweek ...

Overwork isn’t a badge of honour—it’s a sign of flawed workplace culture. How should agencies refocus on productivity instead?

11 hours ago

Diageo India appoints Praveen Someshwar as ...

Hina Nagarajan will move to another global executive position at Diageo plc