Simon Sherwood, worldwide CEO, Bartle Bogle Hegarty (BBH) talks to Bindu Nair Maitra about his strategy for India. He is disappointed by the lack of entrepreneurial spirit in the country. Will BBH then be entering India through an acquisition? Or through a start-up where he has to find an entire management team, with all the attendant complexities, such as finding people who get together and have complimentary skills? Has he already found them at Cannes?
Simon Sherwood, worldwide CEO, Bartle Bogle Hegarty (BBH) talks to Bindu Nair Maitra about his strategy for India. He is disappointed by the lack of entrepreneurial spirit in the country. Will BBH then be entering India through an acquisition? Or through a start-up where he has to find an entire management team, with all the attendant complexities, such as finding people who get together and have complimentary skills? Has he already found them at Cannes?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.
The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.
As traditional platforms scale back on news, LinkedIn is stepping up—aiming to offer brands, publishers, and professionals a trusted, engagement-driven space.
Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI report.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
