Campaign India Team
Jun 19, 2008

LISTEN to Simon Sherwood on BBH India plans

Simon Sherwood, worldwide CEO, Bartle Bogle Hegarty (BBH) talks to Bindu Nair Maitra about his strategy for India. He is disappointed by the lack of entrepreneurial spirit in the country. Will BBH then be entering India through an acquisition? Or through a start-up where he has to find an entire management team, with all the attendant complexities, such as finding people who get together and have complimentary skills? Has he already found them at Cannes?

LISTEN to Simon Sherwood on BBH India plans

Simon Sherwood, worldwide CEO, Bartle Bogle Hegarty (BBH) talks to Bindu Nair Maitra about his strategy for India. He is disappointed by the lack of entrepreneurial spirit in the country. Will BBH then be entering India through an acquisition? Or through a start-up where he has to find an entire management team, with all the attendant complexities, such as finding people who get together and have complimentary skills? Has he already found them at Cannes?

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

2 days ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

2 days ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.