Campaign India Team
Apr 19, 2016

L&K Saatchi bags Halls, Choclairs

In line with regional alignment; India win based on L&K Saatchi & Saatchi's strengths, says CEO Anil Nair

L&K Saatchi bags Halls, Choclairs
L&K Saatchi & Saatchi has been appointed the creative agency for gum and candy brands from Mondelez in India. Mondelez has a presence in the segment with mentholated candy brand Halls and chocolate brand Choclairs.
 
This is in line with a regional alignment already in place. Saatchi & Saatchi handles the business for Mondelez in markets like China, Japan and Thailand. 
 
The incumbent for these brands in India was Contract Advertising. 
 
Speaking with Campaign India, Anil Nair, CEO and managing partner, L&K Saatchi & Saatchi India, said, “The India shift was based on L&K Saatchi & Saatchi's strengths which have finally got the business to us. We had to come and show our capabilities to the client in India."
 
He added, "Choclairs and Halls are iconic brands in India and we look forward to building a winning partnership with Mondelez in India. We are all very excited with the opportunity to create excellent work and together we hope to grow the brands and our clients’ business in India.” 
 
Amit Shah, associate director – marketing – gum, candy and powdered beverages, Mondelez India, said, “We look forward to creative excellence and work that will help grow and strengthen our brands. Saatchi & Saatchi has delivered impressive work in Apac region and we hope to see the same in India.”
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Cadbury 5 Star gives a humorous pushback on the AI ...

Reprogramming every AI to slow down, the brand launched a server farm dedicated to infiltrating AI training databases with confusing gibberish.

20 hours ago

Swiss Beauty’s #SajDhajKe: Empowering brides, ...

The campaign celebrates the modern-day bride who takes the reins of her wedding as opposed to the traditional, reserved bride of the past.

20 hours ago

'No strategic marketing program can overcome a lack ...

Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing global crises but highlights five ways communicators can ensure sustainability remains a priority.

20 hours ago

'Your idea must impress, your craft must evoke ...

Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the 2025 Spikes Asia awards.