Campaign India Team
Mar 28, 2023

L&K Saatchi & Saatchi hires Pallavi Nayak

Moves from DY Works

L&K Saatchi & Saatchi hires Pallavi Nayak
L&K Saatchi & Saatchi has announced the appointment of Pallavi Nayak as executive vice president – strategy. She moves from DY Works, where she was senior vice president -  business design.
 
Snehasis Bose, chief strategy officer, L&K Saatchi & Saatchi, said, “Pallavi’s passion for going deeper into the consumer psyche, her understanding of why and what of culture and clarity of strategic thinking sets her apart as a professional. Her inherent collaborative spirit, infectious energy, and lightness of being set her apart as a person. With this fortuitous combination, we look forward to Pallavi helping us accelerate our journey to deliver amazing growth solutions for clients.”
 
Nayak said, "For a few years, I took a break from the advertising industry to pursue other passions. This gave me the time to observe and learn from various agencies from the outside. During this time, I was particularly impressed by L&K Saatchi & Saatchi and its consistent growth as well as its youthful and energetic approach. What stood out the most to me was the company's strong focus on its people. I was drawn to the idea of being a part of such a dynamic, innovative, and fast-paced organization, and as I returned to the advertising industry, I knew that LKSS was the ideal company for me to join. As a result, LKSS was the only organization I applied to."
 
In a career spanning more than two decades, she has also worked with Happy Creative Services, Ogilvy, Contract Advertising and Lowe Lintas. 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Lollapalooza: A cultural investment for brands, not ...

Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their sponsorship logo on a banner.

1 day ago

Wizikey unveils AI-powered social media monitoring tool

A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.

1 day ago

Beyond IWD: Marico’s CMO on why gender conversations...

The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs to change and why companies can’t afford to wait.

1 day ago

Capgemini appoints FleishmanHillard as global comms ...

The account moved after a competitive pitch