Lowe and Partners launch Linscan

Lowe and Partners have announced the launch of Linscan, a strategic software designed by Linterland, the rural marketing arm of Lowe and Partners. The software is designed to help marketing companies to find out the most potential markets across rural India.

Kevin D’Souza, executive director, Linterland, said,  “The Linterland team has spent over a year to pursue and develop this programme so that marketers vying for a bigger share of the rural wallet of India’s burgeoning economy could have a better planning and operations mechanism that embeds accountability of media spends, distribution and sales efforts."

Adding to that, Sharad Varshney, senior vice president, Linterland, stated, “Linscan is an effort to make the complex simple in rural market planning."   

Pravin Sawant, chief technology officer, Lowe and Partners spoke about the launch saying, “Linscan is a prime example of how business insights and technology can synergise to realise path-breaking ideas."