Lowe Lintas bags creative duties of Go Air

Lowe Lintas has bagged the creative duties of budget airline Go Air following a pitch process. The account will be handled by the agency’s Mumbai office.

Giorgio De Roni, CEO, Go Air, said, “We believe in the capability and expertise of Lowe Lintas and Partners to enhance our creative outputs and better engage our audience to experience and interact with the Go Air brand.”

Abhimanyu Mathur, senior vice president, Lowe Lintas and Partners, said, “We are delighted to get an opportunity to work with Go Air. It’s a challenging yet interesting category and we will do everything possible to justify the trust reposed in us by the Wadia Group.”

Joseph George, CEO, Lowe Lintas and Partners India, added, “Airlines is a very exciting and challenging category, and the low cost sector even more so.  We are ready for this challenge and look forward to helping Go Air fly higher. This alignment is even more gratifying since this will further strengthen our relationship with the Wadia Group given our long and successful involvement on the Britannia business”.

The airline brand was launched in end-2005.