Campaign India Team
Feb 03, 2023

Madhuri Dixit is brand ambassador for Muthoot Finance

Will endorse a bouquet of the brand's financial products, including gold loans, home loans, personal loans, and vehicle loans

Madhuri Dixit is brand ambassador for Muthoot Finance
Muthoot Finance, Gold Loan NBFC, has signed actor Madhuri Dixit as its brand ambassador. The brand continues to have actor Amitabh Bachchan as their brand ambassador too.
 
Dixit will endorse a bouquet of Muthoot Finance’s financial products, including gold loans, home loans, personal loans, and vehicle loans.
 
Alexander George Muthoot, joint managing director, The Muthoot Group, said, “We are very delighted to welcome Smt. Madhuri Dixit Ji to The Muthoot Group family as our Brand Ambassador. We are confident that her association with us will greatly help in taking the brand to much greater heights. We continue to have Shri. Amitabh Bachchan Ji as our brand ambassador as well.”
 
He added, “Madhuri Ji has demonstrated a strong connection with diverse audiences through her extraordinary performances, for a long period of time. She continues to amaze people through her new roles as a producer and a reality show judge. Her immense success and goodwill can be attributed to her work ethic, dedication, integrity, and uncompromising values. Our brand resonates with her on-screen legacy and off-screen image, which makes her a natural and cultural fit for our brand. We are confident that our new association with Madhuri Ji will greatly help us to achieve this transformational objective.”
 
 
 
Source:
Campaign India

Related Articles

Just Published

14 hours ago

Standard Chartered picks up the tab for affluent ...

By blending localised marketing, digital personalisation, and RM-driven engagement, it is fast-tracking its $200 billion Net New Money goal.

15 hours ago

The unbearable cost of truth

As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.

16 hours ago

Sujata Dwibedy named Dentsu X’s CEO; Jose Leon to ...

Both executives will continue to report to Anita Kotwani, CEO Media, South Asia, Dentsu.

19 hours ago

Moves and wins roundup: Week of 10 Feb

Our weekly roundup of the latest appointments and account wins news from Ogilvy, PR Professionals, Euler Motors, IndoBevs, FCB Group India, RR Kabel, A47.in, Ace Turtle, Infectious Advertising, CIFDAQ, and many more.