Campaign India Team
May 15, 2013

Madison Media bags Maxx Mobiles

The brand will be seen on TV after a gap of two years

Madison Media bags Maxx Mobiles

Mobile handset company Maxx Mobiles has appointed Madison Media as its media AoR. The account will be handled by Madison Media Sigma in Mumbai.

On the win, Vanita Keswani, COO, Madison Media Sigma, said, “We are delighted to add Maxx mobiles to our roster of clients and are looking forward to a long and mutually beneficial partnership.”

Ajjay Agarawal, managing director, Maxx Mobiles, said, "We were looking to partner India’s top agencies to help us in our mission to make Maxx Mobile one of the leading handset brands in the country. We found Madison, with rich expertise in media, to be ideal choice and are sure they will add tremendous value in our efforts.”

The brand, which entered the market in 2004, is set to launch a range of smart phones ‘especially created to meet needs of Indian users’, informed an official statement.

Source:
Campaign India

Related Articles

Just Published

4 hours ago

Swiss Beauty’s #SajDhajKe: Empowering brides, ...

The campaign celebrates the modern-day bride who takes the reins of her wedding as opposed to the traditional, reserved bride of the past.

5 hours ago

'No strategic marketing program can overcome a lack ...

Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing global crises but highlights five ways communicators can ensure sustainability remains a priority.

5 hours ago

'Your idea must impress, your craft must evoke ...

Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the 2025 Spikes Asia awards.

7 hours ago

Zepto’s Jarvis move sparks the in-sourcing vs ...

SOUNDING BOARD: Is the quick-commerce’s in-house ad agency move a game-changer—or a creative crisis—for agencies? Campaign finds out.