Campaign India Team
Jul 02, 2015

Madison Media Sigma wins Shaadi.com

Account won following multi-agency pitch

Madison Media Sigma wins Shaadi.com
Madison Media Sigma, a part of Madison Media Group has bagged the media duties of Shaadi.com following a multi-agency pitch. The account will be handled by the agency's Mumbai office.
 
Havas Media handled the duties prior to this. 
 
Aditya Save, chief marketing officer, Shaadi.com, said, “We believe that great marketing work requires able agency partnerships and hence are delighted to have Madison Media Sigma as our media partners. We are looking forward to working with them to do some innovative and disruptive media work.”  
 
Sam Balsara, chairman and managing director, Madison World, added, “I am delighted that Shaadi.com has found Madison Media to be worthy of handling their unique business. We are thrilled to be associated with Shaadi.com. Matchmaking in itself is challenging and partnering with world’s number one matchmaking service is a big responsibility. With our strong experience of clutter-breaking, engaging communication campaigns across industries, we are confident of taking the brand to greater heights.” 
 
Shaadi.com was founded in 1996.
 
Source:
Campaign India

Related Articles

Just Published

7 hours ago

India's athlete endorsements touch INR 1,224 crores ...

India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.

13 hours ago

Digidarts expands to the Middle East

To target the high-growth markets of UAE, Saudi Arabia, and Kuwait for its AI-driven customised solutions for brand marketers and advertisers.

14 hours ago

Masoom Minawala steps down from Schbang MMaximise

Schbang MMaximise to be merged into Schbang Fluence, Schbang's influencer management division.

15 hours ago

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.