Madison Media is Ruchi Soya's AOR

Madison Media has bagged the media duties for Ruchi Soya Industries' consumer brands division in Mumbai.

Madison Media Sigma will handle traditional media planning and buying for the client with an approximate spend of Rs. 30 crores. The account was previously handled by MEC.

Gautam Kiyawat, group chief executive officer, Madison Media, said, "We are delighted with this new win and confident to take Ruchi Soya group and Brand Nutrela to greater heights and are looking forward to a long and mutually beneficial partnership."

Sandipan Ghosh,  associate vice president - marketing, consumer brands division, Ruchi Soya Industries, added, "We wanted a partner who values our business and brands and provides a turnkey differentiated media solution. Madison is an obvious choice for the same."