Campaign India Team
Jan 19, 2023

Malaika Arora invests in Get-A-Way

Will also endorse the dessert brand which operates in the healthy category

Malaika Arora invests in Get-A-Way
Malaika Arora has joined Get-A-Way as an investor. The actor, model and entrepreneur has also been appointed as brand ambassador for Get-A-Way, which is a dessert offering in the health space.
 
Pashmi Shah, co-founder and chief marketing officer, Get-A-Way, said, "For our brand, we've always sought out connections with like-minded people. Malaika is truly a fitness icon, and she is committed to fostering healthy habits among individuals. This is something that resonates perfectly with our brand philosophy. At Get-A-Way, we want to change the way people eat & our vision is to facilitate that through our products."
 
The company's co-founders list includes Jash Shah and Jimmy Shah. 
 
Arora said, "People who know me well, know my love for food is undying and a good dessert only brings happiness to an otherwise mundane day. My current portfolio of investments include fitness, fashion, wellness, food – most things which complete me and spell passion for me. The one thing which I truly cherish and which is going to be joyous from hereon is the luxury to bake my own cake and have it too- that too healthy and guilt free! We have some very fluffy, sweet and ambitious plans lined up ahead which will enable dessert and fitness lovers to enjoy their desserts guilt free and I can’t wait for everyone to get their hands on my hand picked desserts and get away with enjoying them."
 
Source:
Campaign India

Related Articles

Just Published

6 hours ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

6 hours ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

6 hours ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

7 hours ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.