Campaign India Team
Feb 05, 2015

Mash Advertising bags Grohe’s creative duties

There was no multi-agency pitch

Mash Advertising bags Grohe’s creative duties
Mash Advertising (Percept/Hakuhodo Group) has bagged the creative duties of the Grohe, the German bath faucets, showers and kitchen mixers. There was no multi-agency pitch involved. 
 
Amitabha Lahiri, CEO, Mash Advertising said, “Grohe has earned the distinction of creating a recipe of quality and design excellence with ingredients like craftsmanship, precision, materials, technology and innovation. And India as a market today has an insatiable appetite for such luxurious offering. We are clearly honoured with this mandate.”
 
Renu Misra, managing director, Grohe India, said, “We are on a very rapid growth trajectory. And we required the right partners in the areas of communication for driving this growth engine. We are excited to have Percept on board and are confident that their admirable strategic and creative inputs will create the Buzz that Brand Grohe needs today.”  
 
  
 
Source:
Campaign India

Related Articles

Just Published

4 hours ago

Can Bluesky disrupt social media marketing in India?

With its user-base growing rapidly, will this decentralised platform shake the dominance of giants like X, while redefining the audience engagement rules for brand advertisers?

5 hours ago

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

5 hours ago

When creativity misses the mark: What brands can ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can bankrupt a brand’s message when mishandled, while nodding at Jaquar’s latest campaign.

5 hours ago

It's time we stopped treating Gen AI like our dirty ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.