McCann stresses anti-peel factor in Nerolac Excel Total

Kansai Nerolac has launched a new TVC in a campaign for their brand of premium exterior paints – Nerolac Excel Total. In a category where paints use different ways and means to talk about their water repellency, dust resistance, anti - fade features, Nerolac Excel Total has decided to dramatise things a bit. The company says its anti-peel property ensures that the brand of paint bonds strongly with the walls and therefore doesn't peel off irrespective of the weather conditions.