MEC appoints Tanushree Radhakrishnan digital head for North

MEC India has announced the appointment of Tanushree Radhakrishnan as digital head -North India. She will report to Vishal Chinchankar, digital leader, MEC India.

In a career of over a decade, she has worked with Webchutney and Zed Digital/Performics (Publicis Groupe).

Roopam Garg, all India head - new business development and GM, MEC North, said, "I welcome Tanushree into the MEC family. Her expertise in the digital space will certainly give us an edge in building our organic and inorganic business.”

Chinchankar added, “Tanushree is a very seasoned professional. Her in-depth knowledge and experience in managing major clients across verticals in digital space is much valued and is well-resourced to maximize the RoI of our clients. I wish her the very best in this new role at MEC.”

On her appointment, Radhakrishnan said, “I am excited to workin an integrated marketing environment, which has been the crux of the growth of all GroupM agencies. I look forward to working with MEC and use my digital experience and skills to grow the digital pie of the business in the North”.