MEC bang on with ICC WC, says IPL 4 will boom

The latest All India results revealed by TAM Sports: (TG:CS 4+;TVR %)

• With the number of matches increasing from 54 to 70 in Season 4, the overall league matches average likely to drop to a TVR of 5.0, which is a marginal 4% drop.
• The World Cup and India’s performance have only positively impacted IPL with 28% nett increase in interest.
• MI, CSK and KKR remain the Top 3 favorites and the average ratings of these teams will be the highest.
• IPL continues to kindle interest, with only 10% citing fatigue
• People claim they will watch more – both in stadia and on TV
• Average of 18 matches were watched by each person on TV in ’10.
• 16% went to the stadium for a match
• 38% watched the IPL bidding Live on TV
• Team and Player popularity the strongest factors for support
• Mumbai Indians, Chennai Superkings and Kolkatta Knight Riders are the only 3 teams with increasing support base
• Sachin is god of IPL too
• ~10% people know that IPL likely to be screened on mobile, in cinemas. But, everyone wants to watch in the comfort of home
• DLF, Vodafone, Hero Honda the top 3 associated brands
• Sponsors who have stayed the course have gained with increasing sponsorship awareness.