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With four Golds, two Silvers and a Bronze, Mindshare was named Digital Agency of The Year at the first Campaign India Digital Media Awards, presented by bbc.com. The media agency won its Golds for its work on “Goodmorningheart.com” in the category Website – FMCG, “India says “My heart is healthy or at least I know if it’s not” in Best Loyalty Campaign, “2 million sq.cm of paper saved – What an Idea Sir ji!” in Media Innovation, and “Slumdog Millionaire Tagged On Facebook” for Marketing of Films.
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The mandate includes strategic communications, digital outreach and narrative-building for the organisation as it works to establish industry-wide standards.
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