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With four Golds, two Silvers and a Bronze, Mindshare was named Digital Agency of The Year at the first Campaign India Digital Media Awards, presented by bbc.com. The media agency won its Golds for its work on “Goodmorningheart.com” in the category Website – FMCG, “India says “My heart is healthy or at least I know if it’s not” in Best Loyalty Campaign, “2 million sq.cm of paper saved – What an Idea Sir ji!” in Media Innovation, and “Slumdog Millionaire Tagged On Facebook” for Marketing of Films.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.