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With four Golds, two Silvers and a Bronze, Mindshare was named Digital Agency of The Year at the first Campaign India Digital Media Awards, presented by bbc.com. The media agency won its Golds for its work on “Goodmorningheart.com” in the category Website – FMCG, “India says “My heart is healthy or at least I know if it’s not” in Best Loyalty Campaign, “2 million sq.cm of paper saved – What an Idea Sir ji!” in Media Innovation, and “Slumdog Millionaire Tagged On Facebook” for Marketing of Films.
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Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.
Directed by Emmy Award‑winner Rhys Thomas and produced by Stink London, the hotel chain has launched localised versions for India, Japan, and Korea.
Atul Sharma exits after seven years at the helm.
Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.