Campaign India Team
Feb 20, 2020

Mitali Srivastava Hough launches Equal

The agency will specialise in cause marketing and CSR solutions

Mitali Srivastava Hough
Mitali Srivastava Hough
Mitali Srivastava Hough has announced the launch of Equal, an agency that specialises in cause marketing and CSR solutions.
 
Hough had co-founded Utopeia. She resigned from her post of head of strategy in November 2018 and stated that she wanted to create an equal, kind and safe workplace for all genders and orientations.
 
The launch of the agency coincides with World Social Justice Day.  
 
She said, “The voices of the underprivileged, rural India, minorities, LGBTQIA, women, differently abled and other marginalized groups are getting stronger by the day and it’s critical that brands find a genuine way to connect with, communicate with, and endorse their voices. There is also a need for genuine conversations around equality, human rights, inclusion and social protection. It is now mandatory for businesses in India to spend 2 per cent of their average net profits on CSR, leading to investment in areas such as education, health, poverty, gender equality and hunger. It is essential that this investment is aligned with long-term strategic planning with clear goals and a true connection with communities and audiences, in order to grasp the opportunity and make a deep and long-term impact. Brands are recognising that engaging effectively in CSR can reap long term results. So, Equal has been launched to create meaningful and genuine solutions in CSR and cause marketing.”  
 
She added, “At Equal, we will provide end-to-end solutions in the CSR category to help brands use their CSR budget to maximise returns and build long term properties that can benefit employees, consumers, stakeholders, brand equity and business.” 
 
She has also worked with DDB Mudra, Ogilvy and TBWA\.
Source:
Campaign India

Related Articles

Just Published

3 hours ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

3 hours ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

3 hours ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

4 hours ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.