WATCH the TVC here
To get rid of your Monday Morning Gloom we've got you Chevrolet's new campaign from Goodby Silverstein & Partners. The campaign takes the tone of a sitcom and follows the story of Kyle as he begins work at a Chevrolet dealer.
The video series was directed by Randall Einhorn who has directed The Office and Modern Family Parks among others.
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Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
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His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.
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