WATCH the TVC here
To get rid of your Monday Morning Gloom we've got you Chevrolet's new campaign from Goodby Silverstein & Partners. The campaign takes the tone of a sitcom and follows the story of Kyle as he begins work at a Chevrolet dealer.
The video series was directed by Randall Einhorn who has directed The Office and Modern Family Parks among others.
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Recently appointed as VaynerMedia's first president, international, Krzastek tells Campaign about evolving client partnerships, India's market complexities, and why social and influencer marketing continues to gain momentum.
The platform is blending content, commerce, and AI-driven ads to dominate India's streaming space—in a bid to reshape how brands engage audiences.
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