WATCH the TVC here
To get rid of your Monday Morning Gloom we've got you Chevrolet's new campaign from Goodby Silverstein & Partners. The campaign takes the tone of a sitcom and follows the story of Kyle as he begins work at a Chevrolet dealer.
The video series was directed by Randall Einhorn who has directed The Office and Modern Family Parks among others.
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Sources tell Autocar and Autocar India that designer Gerry McGovern was asked to leave the firm this week.
TOP OF THE CHARTS: Global ad spend will smash the $1 trillion mark for the first time in 2026, with APAC leading at 5.4% growth amid an algorithmic revolution, according to Dentsu's latest forecast.
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The winter-focused campaign encourages households to adopt a simple nutritional habit aimed at seasonal wellbeing.
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The brand's first India-focused awareness campaign addresses stigma around type 1 diabetes.
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