Campaign India Team
Mar 12, 2012

MMGB: Chevrolet's sitcom campaign

WATCH the TVC here

MMGB: Chevrolet's sitcom campaign

To get rid of your Monday Morning Gloom we've got you Chevrolet's new campaign from Goodby Silverstein & Partners. The campaign takes the tone of a sitcom and follows the story of Kyle as he begins work at a Chevrolet dealer.

The video series was directed by Randall Einhorn who has directed The Office and Modern Family Parks among others.

 

Source:
Campaign India

Related Articles

Just Published

14 hours ago

Cannes Lions 2025 rocked by multiple controversies ...

A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning campaigns. Meanwhile, LePub’s New Balance case is under fire for unverifiable claims, and a Budweiser campaign by Africa Creative is facing criticism for skirting music licensing rules.

17 hours ago

Folding logos into logos isn’t leadership

Glassbox Ventures’ founder and CEO instead equates it to a delay dressed as design.

18 hours ago

When wedding cash gets replaced by old phones

Cashify’s ‘Phone Wala Shagun’ campaign turns baraat bling into smartphone slingshots—flipping rituals to spotlight resale as modern value.