Campaign India Team
Dec 29, 2023

Wakefit goes The Office route to reveal annual report

Watch the film here

Wakefit.co has rolled out a film to reveal its achievements over the last year.
 
The film is based on the sitcom The Office and follows the mockumentary storyline the US-based show uses. 
 
The film features Wakefit employees as cast members as they reveal the number of mattresses sold during 2023, website performance, its new brand identity and more.
 
The film was released on 28 December.
Source:
Campaign India

Related Articles

Just Published

11 hours ago

Tile trouble? Pidilite’s Roff has it all stuck together

Ogilvy ad fuses humour with utility, showcasing tile adhesives' unmatched durability through a hilariously chaotic yet relatable domestic mishap.

11 hours ago

Jaguar defends rebrand amid ‘vile hatred’ online

Jaguar could be facing its own Bud Light moment. However, its boss has defended the “bold” rebranding, saying the message had been lost in “a blaze of intolerance” online.

11 hours ago

Will community engagement help Uniqlo nail its INR ...

With revenues at INR 624.6 crore in FY23, the Japanese apparel company is focusing on personalised and digital marketing push to propel its growth.

13 hours ago

Upcountry consumers fuel 63% of India's short ...

According to estimates provided by the report, this category promises to be a $16–17 billion revenue opportunity by FY-2029 in the country.