Campaign India Team
Aug 22, 2011

MMGB: Lucozade's new 'the arrival' TVC

WATCH the TVC created by Grey London here

MMGB: Lucozade's new 'the arrival' TVC

This week's Monday Morning Gloom Buster (MMGB) we've got the latest Lucozade TVC created by Grey London in which an unsigned band, The James Cleaver Quintet, play a live version of the festival anthem Buck Rogers by Feeder.

The ad, which follows previous spots featuring artists including Tinie Tempah and DJ Fresh, is supported by a three-minute "making of" film.

Enjoy!

 

WATCH the making now

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

10 hours ago

Media fragmentation: The unfair opportunity ...

What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.

11 hours ago

Media’s year of reset and recalibration

In 2026, the real shift in media will not be about platforms, channels or formats, but how attention is engineered and measured.

11 hours ago

Shark Tank India returns to television, chasing ...

Season five’s TV comeback underscores that reaching its next growth phase will depend on advertisers evolving with audiences, not slicing them into narrow demographics.

12 hours ago

The 2025 Wrap: Top M&A deals

Adland’s holding groups went on a 2025 buying spree, with Omnicom forming the world’s largest agency via IPG, while Publicis and Havas scooped up APAC indies amid a martech and AI boom.