WATCH the TVC created by Grey London here
This week's Monday Morning Gloom Buster (MMGB) we've got the latest Lucozade TVC created by Grey London in which an unsigned band, The James Cleaver Quintet, play a live version of the festival anthem Buck Rogers by Feeder.
The ad, which follows previous spots featuring artists including Tinie Tempah and DJ Fresh, is supported by a three-minute "making of" film.
Enjoy!
WATCH the making now
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Popular matchmaker Sima Taparia features in The Sleep Company's new wedding campaign, this time matchmaking mattresses.
The new entity is structured around three key divisions—entertainment, digital streaming, and sports.
As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in the APAC region.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
