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The partnership will enable Mondelēz to produce tailored text, images, and videos more efficiently.
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Disney chairman Josh D’Amaro took the stage at HubSpot Inbound in Boston last week to discuss the company’s focus on storytelling, navigating weakening demand, and the role of immersive experiences in uniting Disney’s physical and digital worlds.
The ad, conceptualised by FCBUlka Bangalore, flips the script, showcasing kids' clever antics as they sweetly outsmart adults with a dose of playful sourness.
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By forging deep and meaningful connections, experiential marketing events promise to deliver a lasting impact on a customer's mind, says XP&D’s CEO.