Advertising
Ben Bold
Feb 01, 2024

Arthur Sadoun: ‘AI is at the service of our people, it will help our people grow’

Publicis CEO Sadoun and chief strategy officer Carla Serrano tell Campaign the group's brave new AI world will be populated by people, not just bots

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign India content* including its archive of 30,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Premium discount for Campaign event tickets
Join Now
Sign in

or call +91 022 69047500
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

India 2030: Middle class majority to fuel shift to experience-led spending

3 India 2030: Middle class majority to fuel shift to experience-led spending

Moves and wins roundup: Week of 07 April

4 Moves and wins roundup: Week of 07 April

Adani Group wins four Olive Crown awards

5 Adani Group wins four Olive Crown awards

Cadbury 5 Star gives the AI revolution a humorous pushback

6 Cadbury 5 Star gives the AI revolution a humorous pushback

Shaadi, skins and synergy: BGMI’s campaign ups the game

7 Shaadi, skins and synergy: BGMI’s campaign ups the game

Famous Innovations announces five business wins in Q4

8 Famous Innovations announces five business wins in Q4

FCB India goes solo in WARC’s Global Good parade

9 FCB India goes solo in WARC’s Global Good parade

Will snooping clause in new IT Bill put WhatsApp on mute?

10 Will snooping clause in new IT Bill put WhatsApp on mute?

Related Articles

Publicis buys identity firm Lotame as Arthur Sadoun updates AI pitch to clients
Advertising
Mar 07, 2025
Gideon Spanier

Publicis buys identity firm Lotame as Arthur Sadoun ...

AI in design: A partner, not a replacement
Advertising
Jan 07, 2025
Girish Agarwal

AI in design: A partner, not a replacement

Programmatic advertising’s power trio: AI, analytics, and privacy protection
Advertising
Jan 09, 2025
Rosanlal Behera

Programmatic advertising’s power trio: AI, ...

The AI energy crisis: Who bears responsibility?
Digital
Oct 23, 2024
Nikita Mishra

The AI energy crisis: Who bears responsibility?

Just Published

HUL, Honasa settle sunscreen campaign lawsuit
Advertising
15 hours ago
Campaign India Team

HUL, Honasa settle sunscreen campaign lawsuit

HUL to take down digital versions of the campaign; Honasa removes social media posts making a reference to Lakmé.

VDO.AI launches cricket-themed ad formats
Advertising
19 hours ago
Campaign India Team

VDO.AI launches cricket-themed ad formats

Aims to help brands deliver 3x consumer engagement for their IPL ad campaigns.

Global adspend on news brands forecast to decline by a third
Advertising
1 day ago
Joseph Arthur

Global adspend on news brands forecast to decline ...

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition
Advertising
1 day ago
Cecilia Garzella

Omnicom CEO John Wren dismisses speculation about ...

Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025.