Mother Dairy adds O&M to creative agency roster

O&M has bagged the creative duties of the 'dairy business' of Mother Dairy and will handle products such as Mother Dairy milk, flavoured milk, ice-cream, curd, butter, lassi and paneer. The account size is estimated to be Rs 15 crore.The non-dairy brands, Dhara and Safal, will continue to be handled by Mudra.O&M won the account following a multi-agency pitch that saw participation from Contract, McCann Erickson and the incumbent, Saatchi & Saatchi.