Mudra Connext wins media duties of Eastern Spices

Mudra Connext Kochi has been selected to handle the media mandate for Eastern Spices. The size of the business is estimated to be over Rs. 10 crores and will be handled out of the Kochi office.

Currently, Eastern Condiments sells packaged spices (pure and mixed), seasoning products, dessert & snack mixes, and ready-to-cook staple food that have a 12% share of the organized spice market brands. 

Navas Meeran, vice chairman and chief executive officer, Eastern Condiments Pvt. Ltd, said, “Eastern, as a spices, seasonings & ready to cook brand, has a unique distribution and a strong retail presence with an equally strong equity amongst the consumers. To build on and to enhance the brand equity, Eastern has decided to partner with Mudra Max to provide brand Eastern, the right mix of marketing communication & media vehicles."

Manas Mishra, executive vice president and country head, Mudra Connext, said, “Eastern has shown faith in who we are and what we bring to the table. We are confident this partnership will be mutually beneficial. Over the past year, we have had major wins across offices, and this win tells us we are doing many things right.”