Mudra Max bags Ashok Leyland media business

Mudra Max has bagged automobile manufacturer Ashok Leyland’s media mandate of its light commercial vehicles (LCV) following a multi-agency pitch process. The creative agency on the account is Bates 141, who were also appointed following a pitch process held recently.

Confirming the win, Pratap Bose, chief executive officer, Mudra Max said, “It is a great win for Mudra Max as the pitch was a hotly contested and long-drawn one. We will be handling the entire mandate, including OOH and activation for the brand which is expected to unveil their new campaign in a month’s time.”