Campaign India Team
Jul 28, 2021

Mullen Lintas bags LifeCell's creative mandate

Account won post a multi-agency pitch

Mullen Lintas bags LifeCell's creative mandate
LifeCell International has appointed Mullen Lintas as its creative partner to promote its community stem cell banking division.
 
The account was won following a multi-agency pitch. The agency's Gurugram office will handle the mandate. 
 
Ishaan Khanna, CEO and executive director, LifeCell International, said, "Being the leader in community stem cell banking, we feel it is our responsibility to keep innovating and make sure we reach maximum mothers highlighting the importance of stem cell preservation. With this objective in mind, we have some exciting ideas planned for this year for which we have on boarded Mullen Lintas as our creative agency.”
 
Hari Krishnan, CEO, Mullen Lintas, said, “We are elated to have been given the mandate for LifeCell. The scientific value and relevance of LifeCell in the health and wellbeing of consumers, is something that most consumers need an education on. We’re excited to partner with LifeCell in creating a new category in health and wellness.”
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Initiative wins Volvo's global media account, China ...

Account was worth $448.7 million in 2023.

4 hours ago

Campaign roundup: Week of 23 Dec

The latest ad films and campaigns from brands like Mad over doughnuts, Chinese Wok, Cadbury Bournville’s, Aukera, Elver, Roche Diagnostics, Wonderla, Narayana Health, Third Wave Coffee, ManipalCigna, Voltas Beko in our weekly roundup.

5 hours ago

Five insider tips to make your festive campaigns shine

Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the narrative, says the business head for north and east at Brand Street Integrated.

7 hours ago

Farewell to 2024; A glimpse into 2025

Taking a holiday break from our daily newsletter until January 2nd, Campaign India reflects on 2024’s marketing moments and trends shaping 2025.