Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Apr 20, 2009
Multi Screen Media gears up for post IPL programming line-up
Multi Screen Media (MSM, formerly Sony Entertainment Television) is gearing up to launch a new programming line-up to coincide with the end of the second season of the Indian Premier League (IPL), which gets over on May 24th. The new programming lineup will be accompanied by a change in channel packaging as well as three hours of new programming on weekday prime time and three hours of new programming on weekends from May 25th.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
(1).jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
Apr 17, 2025
Bats, reels, and buys: The new IPL media mix
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Advertising
18 hours ago
Arthur Sadoun on ‘massively increasing gap’ on ...
Publicis CEO spoke to Campaign at Q2 results.
Advertising
20 hours ago
Agencies, read the room: Clients want more than ideas
The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.
+announced+that+Sandeep+Mehrotra%2c+head+of+ad+sales+-+network+channels%2c+will+exit+the+company+for+personal.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
21 hours ago
Dentsu Lab in India trades innovation theatre for ...
With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.
Advertising
1 day ago
KIT Global pushes ‘minimum viable data’ for smarter ...
CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.
