Multi Screen Media gears up for post IPL programming line-up

Multi Screen Media (MSM, formerly Sony Entertainment Television) is gearing up to launch a new programming line-up to coincide with the end of the second season of the Indian Premier League (IPL), which gets over on May 24th. The new programming lineup will be accompanied by a change in channel packaging as well as three hours of new programming on weekday prime time and three hours of new programming on weekends from May 25th.

whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Top news, insights and analysis every weekday

Advertising

May 27, 2025

Campaign India Team

Mouth freshener emerges top advertising category ...

Marketing

Dec 10, 2025

Campaign India Team

IPL’s ecosystem value dropped 20% in 2025: Brand ...

Bats, reels, and buys: The new IPL media mix

Advertising

Apr 17, 2025

Vinita Bhatia

Bats, reels, and buys: The new IPL media mix

My11Circle doubles down on data, distraction and the dugout

Advertising

Jun 06, 2025

Vinita Bhatia

My11Circle doubles down on data, distraction and ...

Just Published

Quick commerce’s next act, from groceries to gratification

Media

8 hours ago

Campaign India Team

Quick commerce’s next act, from groceries to ...

Once driven by essentials, quick commerce is now finding its fastest growth in fashion, gifting, décor and frozen foods—reshaping how India shops on impulse, well beyond metros.