Campaign India Team
Apr 20, 2009

Multi Screen Media gears up for post IPL programming line-up

Multi Screen Media (MSM, formerly Sony Entertainment Television) is gearing up to launch a new programming line-up to coincide with the end of the second season of the Indian Premier League (IPL), which gets over on May 24th. The new programming lineup will be accompanied by a change in channel packaging as well as three hours of new programming on weekday prime time and three hours of new programming on weekends from May 25th. 

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

13 hours ago

Viewers using both linear TV and CTV jump to 116 mn ...

49% of the incremental CTV viewers come from rural India, according to Kantar.

13 hours ago

Omnicom must show new structure is about more than ...

Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives.

14 hours ago

Zuno SmartDrive campaign targets next-generation ...

Zuno General Insurance has launched a nationwide campaign to position usage-based car insurance as a practical and rewarding choice for younger drivers.

14 hours ago

MMTC-PAMP Names Gaurav Nijhawan Head of Marketing

MMTC-PAMP has appointed Gaurav Nijhawan as head of marketing to lead integrated brand, communication and growth initiatives across channels.