Multi Screen Media gears up for post IPL programming line-up

Multi Screen Media (MSM, formerly Sony Entertainment Television) is gearing up to launch a new programming line-up to coincide with the end of the second season of the Indian Premier League (IPL), which gets over on May 24th. The new programming lineup will be accompanied by a change in channel packaging as well as three hours of new programming on weekday prime time and three hours of new programming on weekends from May 25th.