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Careers, relationships, and weekends, three things I really avoid planning. They unplan themselves. I have a second tactic - fleeting possibilities. Have as many as you want, as you fancy. I, prefer having a lot of them. It’s less disappointing. This coming weekend for instance, holds a lot of fine possibilities.
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Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.
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SheFront was held as part of the agency’s Equity Upfront.