Campaign India Team
Feb 17, 2010

My Weekend Plan: Arjun Dutta

Careers, relationships, and weekends, three things I really avoid planning. They unplan themselves. I have a second tactic - fleeting possibilities. Have as many as you want, as you fancy. I, prefer having a lot of them. It’s less disappointing. This coming weekend for instance, holds a lot of fine possibilities.

My Weekend Plan: Arjun Dutta

Careers, relationships, and weekends, three things I really avoid planning. They unplan themselves. I have a second tactic - fleeting possibilities. Have as many as you want, as you fancy. I, prefer having a lot of them. It’s less disappointing. This coming weekend for instance, holds a lot of fine possibilities.

I could prevent the dusty demise of my Jim Jarmusch ‘Dead Man’ or Terry Gillian ‘Brazil’ DVDs, and finally watch them. Or I could paint the sleepy walls of my new rented apartment with a bunch of mad hatters. I could even (possibly) head off to Purushwadi village, four hours away from Mumbai by Jeep, with ‘Triple Distilled’, the band. Or I could do what advertising guys do best, eat, drink, rinse and repeat.

But, but, I do know one thing for certain. Monday always comes.

(Arjun Dutta is copywriter, Mudra)

Source:
Campaign India

Related Articles

Just Published

14 hours ago

Assembly achieves B Corp in six APAC markets

EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.

17 hours ago

India’s ad industry grows 6.3%, set to hit INR 1.15 ...

With digital poised to command 61% of ad spend by 2026, brands and agencies must rethink strategies to stay ahead in India’s evolving market.

17 hours ago

Tanima Kohli: Breaking stereotypes to deliver ...

CREATIVE SPARKS: Enormous’ group head for copy redefines storytelling with bold ideas, gender equity, and a refreshing take on advertising traditions.

17 hours ago

Max Fashion decodes Gen Z: No labels, no limits

With Alaya F leading the charge, its #IYKYDK campaign flips Gen Z clichés, proving they can’t—and won’t—be boxed in.