Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jan 25, 2010
'Narrower and deeper is the way to be effective': CNBC's Mark Hoffman
Mark Hoffman, president and CEO, CNBC was in Mumbai to celebrate the network’s ten year success story in India. Hoffman is delighted at CNBC TV18’s home run over the past decade and in this exclusive chat with Campaign India, he shares what he thinks of the impact of digital media on business news, what makes CNBC popular but not populist, and how fundamentally strong content can tackle competition from various quarters. Excerpts:
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Media
Jan 05, 2026
Network18 and CNN International extend news ...
Media
Nov 11, 2011
Haresh Chawla puts in his papers at Network18
Media
Aug 04, 2010
A&E Television Networks & Network18 enter into JV
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Media
Apr 01, 2025
'Asia isn’t just part of the story—it is the ...
Just Published
Advertising
3 hours ago
Balaji Wafers appoints Creativefuel as social and ...
The agency’s experience in building scalable, always-on digital ecosystems for large consumer brands played a key role in it securing the mandate.
Opinion
6 hours ago
From spectacle to substance: what CES 2026 revealed ...
The global tech fest illustrated that the next wave of brand growth will come from those willing to invest in creative tech not as a layer, but as a capability.
The Work
7 hours ago
When the son walks his mother down the aisle
Jos Alukkas sidesteps bridal spectacle to centre a wedding moment where jewellery marks shared commitment, not ceremonial excess.
Advertising
7 hours ago
The new battleground for brand loyalty
Vinod Kunj decodes why vernacular is the real vox populi (voice of the people).
