Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Jan 25, 2010
'Narrower and deeper is the way to be effective': CNBC's Mark Hoffman
Mark Hoffman, president and CEO, CNBC was in Mumbai to celebrate the network’s ten year success story in India. Hoffman is delighted at CNBC TV18’s home run over the past decade and in this exclusive chat with Campaign India, he shares what he thinks of the impact of digital media on business news, what makes CNBC popular but not populist, and how fundamentally strong content can tackle competition from various quarters. Excerpts:
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
Nov 11, 2011
Haresh Chawla puts in his papers at Network18
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Advertising
15 hours ago
Fooling with flair: Brands indulge in playful ...
From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.
Advertising
16 hours ago
A tale of two campaigns: Borrowing from the past ...
It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.
Marketing
16 hours ago
65% IPL enthusiasts recall campaigns backed by ...
59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
18 hours ago
Heineken appoints WPP for global shopper and ...
Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.
