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Neo Cricket has launched a new campaign to promote six months of non-stop cricketing action.The channel has the telecast rights for the India-Australia series (October), India-Sri Lanka series (November-December), India-Sri Lanka-Bangladesh tri-series (January 2010) and the India-South Africa series (February-March 2010).
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.