The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated overall YTD revenue (crore) | No. of wins |
| 1 | 1 | Mullen Lowe Lintas Group | Cargill Foods, KEF Infrastructure, Voonik Technology | 1,295.60 | 1,295.60 | 75 | |
| 2 | 2 | J. Walter Thompson | Banjara's, Forum Real Estate, Apollo Boutique, HCL Technologies | 1,112.84 | Kingfisher Ultra | 1,074.22 | 174 |
| 3 | 3 | Rediffusion Y&R | Shital Blanket Project, Kolkata International Film Festival Project, TATA RTE Project | 628.01 | 628.01 | 23 | |
| 4 | 4 | Ogilvy | Karnataka Tourism Project, Bajaj Kratos 400, Bata India, Alkem Laboratorie | 713.81 | TBZ | 588 | 63 |
| 5 | 5 | McCann Worldgroup | CISCO, General Mills Project, American Tourister(Samsonite), IGL | 570.63 | VIP | 536.31 | 63 |
| 6 | 6 | Leo Burnett | Amazon Prime Project, Rossell Hospitality Project | 406.85 | Sony Entertainment TV | 401.7 | 58 |
| 7 | 8 | DDB Mudra | Fino Bank, Belle Wears Project, Woo, Milk Mantra | 312.29 | L&T Realty | 307.14 | 71 |
| 8 | 7 | Isobar | Micromax, Panasonic(Digital) | 293 | 293 | 35 | |
| 9 | 11 | Dentsu | HT Media, NPCI, Hug Innovations, FundsIndia.com | 269.95 | Cremica | 233.93 | 13 |
| 10 | 9 | Publicis + Publicis Ambience | UBS Project, Brussels Airlines, IFFCO, Ministry of InfoTech | 265 | Maharaja | 233.7 | 51 |
| 11 | 10 | L&K Saatchi & Saatchi | i Hero MotoCorp, Unicef Project,, Star Cosmetics, SREI | 200.06 | 200.06 | 27 | |
| 12 | 12 | Cheil | Bata India, Fox Life, William Grant & Sons, inshorts (Digital) | 166.44 | 166.44 | 17 | |
| 13= | 13= | Social Kinnect | L'Oreal Professionnel, Repeat Whisky(Digital), UpGrad(Social Media) | 102.95 | 102.95 | 5 | |
| 13= | 13= | Soho Square | Sujata Appliances, Faber, Vasmol, Piaggio(Vespa and Aprilia) | 102.95 | 102.95 | 5 | |
| 15 | 15 | FCB | Merino Group, AVT Premium, Jagran Prakashan Brands | 137.27 | Siemens | 90.26 | 6 |
| 16 | 16 | Grey Group | BMW Project, Renault Project,Reliance Broadcast Network Project | 84.08 | 84.08 | 25 | |
| 17 | 17 | IBD | Tokri.com, Jivi Mobiles, Morisons Baby Dreams, Only Vimal | 82.36 | 82.36 | 4 | |
| 18= | 18= | Eggfirst | Valentine(Digital), McCoy(Digital), Wok Express(Digital) | 54.91 | 54.91 | 3 | |
| 18= | 19 | Havas Worldwide | D'lecta, Swiggy | 54.91 | 54.91 | 2 | |
| 20 | 20 | Contract | YU Televentures, Aviva Life Insurance, BlueStone.com | 75.5 | Star TV | 43.21 | 5 |
| 21 | 21 | DigitasLBi | Orient Electric(Digital), Piaggio's Aprilia(Digital) | 41.18 | 41.18 | 2 | |
| 22= | 21= | Langoor | Krispy Kreme(Digital) | 34.32 | 34.32 | 2 | |
| 22= | 21= | Wieden & Kennedy | Delhi Tourism | 34.32 | 34.32 | 1 | |
| 24 | 23= | iContract | Garnier (digital) | 27.45 | 27.45 | 1 | |
| 6,711.00 | 731 |
MEDIA AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated overall YTD revenue (crore) | No. of wins |
| 1 | 1 | Mindshare | SENCO GOLD, 91Street, Gems and Jewelary Promotion Council | 489.5 | The Hindu | 483.32 | 50 |
| 2 | 2 | Havas Media | Foyr.com, Sujata, Swiggy, Taj Hotels, Inbisco, Save the Children | 311.91 | DBS Bank(Buying) | 306.43 | 25 |
| 3 | 3 | Lintas Media Group | Western Union, Syntech Technology, Xiaomi(Social), Plackal(Social) | 270.89 | 270.89 | 11 | |
| 4 | 18 | Starcom | FCA, Mars (Media Buying), Merck, Sun Pharmaceutical | 257.72 | Western Union | 238.18 | 18 |
| 5 | 4 | Lodestar Universal | Coca-Cola, Saregama, FitBit, Borosil Glass Works | 231.75 | DMK Party | 146.6 | 13 |
| 6 | 6 | Zenith | 21st Century Fox, Bombay Dyeing, Reliance Securities, Parle Products, NPCI, Telenor(Digital) | 246.4 | GPI India | 122 | 25 |
| 7 | 7 | PHD | Volkswagen, Allianz, Hindsiam Bevs, Fossil, Coolwinks | 82.58 | GSK Nutritian | 77.74 | 5 |
| 8 | 11 | MEC | The Hindu, Vistaprint, Uber Taxi, 10i Commerce Service | 56.92 | MetLife | 54.22 | 11 |
| 9 | 9 | OMD | Apollo Hospital, Colors Regional, Magzter Digital Stores | 90.58 | Spice Mobility | 51.8 | 10 |
| 10 | 8 | Vizeum | Warner Brothers Pictures, TCT Mobile | 62.49 | Colors | 51.77 | 4 |
| 11 | 10 | Dentsu Media | Electronic Client | 56.85 | Bridgestone | 46.56 | 12 |
| 12 | 5 | Maxus | Pernod Ricard, OLX, Droom, Tata Motors, Janalakshmi Financial Services | 169.87 | FCA | 32.09 | 7 |
| 13 | 12 | Carat | IT Client | 38.9 | Vistaprint | 29.25 | 74 |
| 14 | 14 | Alliance | Vivo | 13.73 | 13.73 | 1 | |
| 15= | 15= | Foxymoron | Ather Energy | 10.3 | 10.3 | 1 | |
| 15= | 15= | Media Kinnect | Indiabulls Housing Finance | 10.3 | 10.3 | 1 | |
| 15= | 15= | Hill & Knowlton | Aviva Life Insurance | 10.3 | 10.3 | 1 | |
| 18 | 13 | Madison Media | Angel Broking, LeEco, Zopper.com, Timesjobs.com, Dixcy | 78.93 | Times Network | 2.36 | 5 |
| 19 | 19 | MediaCom | Dilmah Tea, Royal Enfield, Adjavis | 24.02 | Mars (Media Buying) | -147.57 | 3 |
| 1,810.30 | 267 |
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